Inpop Records’ sister-fronted rock band Superchick prepares for the June 24 release of Rock What You Got, its first new studio project in three years. Produced by the band’s own Max Hsu (Superchick, tobyMac, newsboys), Rock What You Got finds Superchick honing a “rock-o-tronic” sound, an electro-punk mash-up of slashing guitars, pulsing keyboards and grit-pop vocals.
Superchick will offer an exclusive preview of the new full-length project via a digital EP at iTunes beginning May 27. The Rock What You Got EP includes Superchick’s lead radio singles, “Crawl (Carry Me Through),” “Hold” and “Hey Hey.” Add date for the singles was Friday, May 16, marking the first time in Inpop Record’s history that the label simultaneously serviced three singles from one artist to three different radio formats: “Crawl” to AC radio, “Hold” to CHR radio and “Hey Hey” to Rock radio.
“I believe Rock What You Got will be the stand-out release of 2008,” comments Dale Bray, Inpop Records president. “Its artistry and production are simply brilliant, and it raises the bar for our industry. Superchick has worked hard for many years and are due the regards and accolades this album will surely bring.”
With songs as powerful in the quiet moments as in the anthems, Rock What You Got proves capable of this triple radio lead. The CHR power ballad “Hold” cries, “I need a hand to hold, to hold me from the edge” over a cloud of pianos, violins and electric guitars. The stirring AC confessional “Crawl (Carry Me Through)” offers a softer yet no less dramatic prayer for strength. Meanwhile, “Hey Hey” is a rock rallying call with fiery guitar chords, defiant attitude and female gang vocals that challenge, “Why kiss the feet of the people who kick you?”
While Superchick’s last album Beauty From Pain sought to empathize with listeners’ pain, band members have walked their own dark, lonely roads the past few years with painful relationship splits and cancer touching four of their families. Rather than expound upon these personal hardships, Superchick turned Rock What You Got into a battle cry to charge onward. “This album is about empowerment and hope,” says bassist Matt Dally. “Don’t be afraid to cross the lines that people put up to limit you when you know you are better than that.”
A band that puts fans first, Superchick is currently offering a free download of the song “Alive” at www.inpop.com/superchicklovesyou and will kick off the “Rock What You Got” fall tour in September with special guests Stellar Kart, Article One and Starlit Platoon. For more information, visit www.superchickonline.com
Date: 29 May 2008